Wedel 30th birthday campaign
ATL campaign My role: Art Direction, creation and development of the advertising idea, work with the film director, work with the production and post-production team
How to advertise the 30th birthday of Pawełek - the Wedel chocolate bar?
Wargor is the Wedel hero from outer space who discovers childish happiness on earth. We created an advertising clip in which Wargor comes across a fantastic 30th birthday party. The hip visual freeze effect is applied both to the packshot and to the dancing people. The fun atmosphere speaks to young adults, the chocolate bar consumers.