Skyr yoghurt campaign
BTL & digital campaign My role: Art Direction, creation and development of the advertising idea, Graphic Design, Food styling
How to launch a new ecological Icelandic yoghurt?
As there was no possibility to take the photo shoot to Iceland, we decided to create a hygge Icelandic look here in Poland. The yoghurts were placed in a minimalistic surrounding with nature elements to avoid a kitschy advertising look. As a result, we created cool posters, leaflets, animations, and very hygge promotional packages.