Play Juniorbox campaign
ATL campaign My role: Art Direction, creation and development of the advertising idea, Graphic Design, work with the film director, work with the production and post-production team
How to promote a present box for children from the mobile network operator Play?
There are no bigger heroes for children than cartoons, so we decided to “hire” them for our ads. The Madagascar Penguins, Alex the lion, Marty the zebra, Melman the giraffe, Gloria the hippo and of course king Julien enter the Play store and have a lot of fun there. They also agreed to a photo shoot so they could appear on our billboards and posters.