ING Life Insurance
ATL campaign My role: Art Direction, creation and development of the advertising idea, work with the film director, work with the production team, graphic design
How to advertise a scalable ING Life Insurance that can be changed according to your needs?
We created a campaign based on the symbol of an orange seat pouffe. This organic piece of furniture adapts its shape to the person/persons sitting on it. It can cozily accommodate one person but also more. The movie accompanies a young man during his life. First he lives alone, then in a relationship, and finally, with his family.